2024 Small Business Week Workshops

Yes, You Can! Be more successful by learning marketing and communications skills and tactics. We’ve been helping small business owners, solopreneurs, and non-profit leaders for 15 years and we want to share our expertise to help you market your events, products and services better!

Sign up for any or all of these workshops during Small Business Week 2024! We know how busy you are so we made these workshops short. Each one is just 90 minutes each or 3 hours to create a new WordPress website.

Bonus Offer! Complete a workshop comment form and you’ll get free 30-day access to our online course: Create Your Own Marketing Action Plan.

Bring your laptop because these are hands-on Workshops that deliver real results! The schedule, descriptions and links to registration are below. All Workshops are held at the White Valley Community Centre in Lumby BC which offers free parking and wi-fi to participants. We hope to see you at these informative, productive sessions! Please give us a call if you have any questions.

2024 Workshops

Website Development

You will create a new WordPress website or learn to update your own existing site. Learn about platforms, hosting, SEO and more. We start with a basic site pre-loaded with the most essential plug ins. You will create a multi-page website, under your business name and brand that is ready to go live including graphics, pictures, blog posts, social media, links, contact info and more. All in 3 hours! Small Class Size; Register Early!

EMail Marketing

You’ve probably heard it said that owning an email list is invaluable and this is why! You can direct market to existing and interested customers, and track their engagement so much better than social media. You can see who opens your emails and who purchases through links. Email Marketing makes your phone ring and it’s free! Learn on one of the easiest platforms compliant with Canada’s anti-spam legislation. If you’ve been putting e-mail marketing off, now is the time to get your first e-blast or e-newsletter out!

Google Profile & Reviews

This is one of the Most Overlooked FREE advertising opportunities on the internet! Whether you have a store-front or not you should be taking advantage of a free marketing profile from Google. We’ll show you how to claim your site and what to do with it once you’ve got it. Plus, you’ll look at other review sites and come up with strategies to manage your online profile. This is key to your online credibility.

Event Promotion

Hosting an event and hoping people will show up? How far in advance do you promote it? Do you need to pay for advertising or can you manage with promotion alone? How do you get awareness about your in-store specials and events? Should you stream your event? Are there going to be speakers? Bring your questions and lets talk about hosting great events. You’ll get an event planning worksheet and tips for getting a great turnout!

Marketing Plan Formulation

A marketing plan doesn’t have to be complicated. Set some goals, plan your tactics, and measure your results! That’s how you get improvement year over year. If you’ve ever wished you had the time to create a marketing plan, this is your chance! Create a marketing plan for the upcoming holiday season, the next three months or a whole year in advance. This workshop will help you get there!

Schedule of Workshops

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Other custom training workshops and individualized lessons are:

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